Our Story
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When my son Rowan was born, I made him a promise. A promise to be there, to guide him, to show him what it means to live with purpose and integrity. To give him better than I was given. I realized that every choice I make shapes his world. Naming this company after him is a daily reminder of that promise. Every garment we create, every decision we make, is infused with the love and responsibility I felt in the moment I became a father.
Rowan isn't just a clothing brand, it's that promise made real.
My partners and I started this company with our souls, not venture capital. We're a small team - a family, really, and you're our partner in this journey. You are driving our success.
Our clothes are designed to embody the commitments we make to ourselves and the generation that follows. Made in America whenever possible, they're rugged yet soft, luxurious yet responsibly made. Our garments are designed to be worn in, to bear the marks of your journey, and to become a part of your story.
At our core, we're committed to supporting healthy fatherhood beyond our own families. That's why we donate 1% of our profits to organizations championing this cause. Know that your business makes ripples that makes waves in communities.
Rowan is our legacy in the making, a testament to the power of presence and purpose. We are grateful to have you on this journey.
Joe, Cofounder
Watch the story on how we began and why fatherhood is our mission.
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All of us leave a trail behind.
Our footprints.
Our words.
Our actions.
Our sons and daughters will soon discover these things.
But what will they remember of our character?
1% For Fatherhood
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Rowan began as a conversation about fatherhood
We asked ourselves: what did we want to
leave behind and what kind of lessons did
we want to teach?
We wanted to create something that felt
like a love letter from a father to a son.
A time capsule.
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Currently we are partnering with the National
Fatherhood Initiative®. Since 1994, NFI has been
working to create a world where every child has
an involved, responsible, and committed father
in their lives.
Learn more at fatherhood.org.
