Our Story

  • Rowan is a generation-spanning love story
    founded on the principle that wisdom guides us
    towards legacy.

    It's a physical reminder that every day counts for something.

    We are designed for purpose.

    Our garments are the highest of quality. They're rugged yet soft, luxurious, and responsibly made.

    Worn in just enough for you to leave your own mark.

    We believe many issues in society stem from a fatherless generation. This is reflected in statistics around imprisonment, drugs, crime, abuse, and teen pregnancy.

    Actions speak louder than words. Part of the reason we started Rowan was to support and model healthy fatherhood, even if we all aren't fathers yet.

Watch the story on how we began and why fatherhood is our mission.

  • All of us leave a trail behind.

    Our footprints.
    Our words.
    Our actions.

    Our sons and daughters will soon discover these things.

    But what will they remember of our character?

1% For Fatherhood

  • Rowan began as a conversation about fatherhood

    We asked ourselves: what did we want to
    leave behind and what kind of lessons did
    we want to teach?

    We wanted to create something that felt
    like a love letter from a father to a son.

    A time capsule.
  • Currently we are partnering with the National
    Fatherhood Initiative®. Since 1994, NFI has been
    working to create a world where every child has
    an involved, responsible, and committed father
    in their lives.

    Learn more at