American Made.
Premium Tees & Tanks
About Our Cottons

All Rowan tees were made in Los Angeles from the best cotton that balances luxurious softness with durability and washability

We believe necessities can and should rise above the mundane. We all know the feeling of putting on your favorite t-shirt. When it’s a good one, something simple can be experienced as a luxury.

We want your Rowan tee to be first thing
you reach for after laundry day.

Slub Cotton

Slub cotton is made from yarn that is twisted with variable tensions to create uneven highs and lows in a subtle horizontal striping and a luxurious lofty yet breezy texture. A bit thicker than our Supima® but quite breathable and easy.

Supima Cotton

Almost silky in its hand feel, Supima® elevates the basic tee to a luxury. Supima® Cotton's staple allows us to make a light and breezy tee that is as strong and durable as a tee twice the weight. Grown in California, Texas, Arizona and New Mexico.

Ringspun Cotton

Ringspun cotton is made by twisting and thinning the yarn to make a very fine, strong, and extra-soft rope of cotton fibers.

We use it to create the slightly heavier-
weight yet butter soft Reagan and Noah Tee.

Love is the Road

Rowan began as a conversation about fatherhood.

We wanted to create something that felt like a love letter from a father to a son. Something that would guide him, to show him what it means to live with purpose and integrity.

Rowan is more to us than a clothing brand. It’s something we hope to pass on. A reminder that presence matters. Character matters. And that our greatest legacy is found in the lives that we touch.